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CAREER STRATEGY NEWSLETTER
In 2022, approximately 2,000 LinkedIn profiles mentioned “fractional” in their title. By early 2024, that number was 110,000.
Between 70% and 85% of senior roles are never publicly advertised. They are filled through search firms, referrals, and direct approaches before a job spec reaches a job board.
This is not a conspiracy theory. It is how senior hiring works. Commercial sensitivity, succession confidentiality, the cost of a failed senior hire… all of it pushes the process underground.

What the Data Shows
Business Talent Group (now part of Heidrick & Struggles) reports a 310% increase in demand for interim and fractional C-level placements since 2020. Interim CFOs make up 51% of all interim C-suite requests. Requests for interim CEOs and Presidents increased 80% year-over-year in 2025.
On the supply side: MBO Partners reports that 5.6 million US independent professionals now earn over $100,000 annually - an 86% increase since 2020. Gartner forecasts that by 2027, over 30% of midsize enterprises will have at least one fractional executive.
Korn Ferry research found that over 65% of senior executives are actively exploring alternative career models beyond traditional full-time employment. And crucially, of those already working fractionally, only 18.8% are treating it as a bridge back to full-time. The rest have made it a deliberate career choice.
What the current advice leads you to
When a Director or VP is made redundant, the default advice is to find the next full-time role. Full-time is treated as the only legitimate outcome.
But the data says the landscape has fundamentally changed. The career ladder has not disappeared but it is no longer the only structure to consider. And if you are making a career decision at senior level without seriously evaluating fractional, portfolio, or advisory work, you are working with incomplete information.
The Optionality Map
For each of these: full-time, fractional, portfolio, answer 4 questions:
1) What does my income look like in Year 1? (Be specific. Model the numbers.)
2) What does my week look like? (The daily structure, not just the work.)
3) What is my identity in this model? (How do I introduce myself?)
4) What is the risk profile? (What is the worst realistic outcome?)
UK fractional executives in private sector command an average of £970 per day. European CMO interim rates increased 28% in 2024. Companies using fractional CMOs report 67% cost savings compared to full-time hires.
And the satisfaction data is striking: 60% of independent consultants describe themselves as extremely or very satisfied with their careers. Only 31% of salaried consultants say the same, according to Eden McCallum’s 2024/25 survey.
From the Research
Revelio Labs provides the most rigorous data: since 2018, the proportion of workers starting a new executive position who reference fractional work has more than tripled. In 2018, only 5 in every 1,000 new executive positions mentioned fractional roles. By 2024, that figure was 18 per 1,000.
We can no longer call this a gig economy phenomenon. It is a fundamental structural rewrite of senior professional careers.
What to Do This Week
3 things, roughly in order.
1) Work through simple "optionality" questions like the ones referred to earlier in the article for your own situation. Not in your head. On paper. The act of writing the answers surfaces things that thinking through them does not.
2) Before you commit to a direction, audit what you actually bring to the market independent of your current role. Your real market value sits in what is transferable. The judgment, the commercial instinct, the patterns you have seen (not in the brand equity your last employer gave you). I built the Career Audit for exactly this. 20 minutes. 3 columns to fill. It gets you to a clearer starting point than any CV rewrite will. Download it here for free.
3) Once you have clarity on what you bring, the next question is how you position it. That is a different piece of work. The Repositioning Framework takes you through it across four stages. But do the audit first. Positioning without an honest audit is just rebranding.
The career ladder has not disappeared. The evidence in this edition shows the structure around it has changed significantly. Professionals who seriously consider this over the next 4 years will have positioned themselves better to the market by knowing they have genuinely evaluated their options and not assumed the old path was the only path.
P.s.: If you are further along and the question is positioning rather than direction, let me know and I will send you the Repositioning Framework instead.
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